Meet Hayley The Founder
Luxury wedding business mentor
Meet the strategist that luxury wedding pros hire
when they want %131 revenue jumps, €46k months, booked out calendars and a ‘luxury’ brand that actually gets booked
I built this luxury marketing business because the deeper I went into marketing strategy, brand positioning, and copywriting for luxury wedding brands, the clearer it became.
Most people have absolutely no idea how to balance ‘luxury’ with marketing and sales tactics that actually work.
So business owners adhere to what they think ‘luxury’ is, and get lost in the sea of competition, applying ZERO marketing and sales principles, becoming soulless, boring, robotic, sounding and looking like everyone else, because they’re so afraid of making the wrong ‘move’ and their luxury wedding business shrivels and dies.
I’m here to banish the luxury bs
There’s a lot of BS that surrounds wedding marketing. ESPECIALLY ‘luxury’ wedding marketing. As your business mentor, I exist to bridge the gap between looking luxury and selling luxury, because the wedding industry is full of brands that appear high-end on the surface but have no brand, marketing, and sales strategy to drive that beautiful brand forward. OR they crumble the moment a couple asks, “Why should we choose you?”
Most coaches teach one side or the other.
Either just fluffy aesthetics with no commercial backbone… or generic tactics for mass-market services which do not work for the luxury wedding market.
I’m not a wedding vendor who became a MARKETING EXPERT
I’m a trained strategist with a decade in real marketing, the kind where millions are on the line and guesswork isn’t tolerated.
I studied Advertising & Marketing at Bournemouth, one of the UK’s leading media universities, learning directly from industry greats like Dave Trott. From there, I worked at Kantar Media as a Twitter TV Analyst in London (yes, the glamorous metropolis of Hanger Lane), analysing real-time consumer behaviour for ITV, Channel 4, and Channel 5. (See the dodgy photos of me at the National Television Awards for that role.)
I’ve worked inside both large and boutique digital marketing agencies. I’ve seen how big-brand strategy works when millions are on the line. I’ve also worked in financial recruitment for boutique hedge funds, where relationship psychology is everything.
I ran marketing in tech, where I built their marketing function from scratch and helped turn a small company into a category leader, attracting multi-million pound companies from overseas using SEO alone. I also wrote their award submissions, winning multiple industry awards and positioning the brand as one of the most recognised in its sector.
I left the corporate marketing roles to pursue my gift for brand positioning and copywriting
Working with hundreds of luxury brands, I naturally became the person they turned to for marketing, sales and strategic direction. And while I was building my own business to multi–six figures through digital marketing alone — quite literally never leaving my desk — I was also raising a family, renovating a house, and battling the quiet fear that maybe I wasn’t “business-minded enough” to pull any of this off.
Because my maths skills are questionable, my business acumen started at zero, and at heart I’m still the fun, laugh at anything, a bit dappy, music-loving party girl who somehow became the go-to strategist for luxury wedding brands across the world.
But that’s the point. I’m living proof that you don’t have to be perfect, polished or born into the right circles to build a luxury business. And that’s what I bring: the blend of real-world marketing experience and luxury brand strategy that ensures you don’t just look high-end - you book high-end. Theory is nice. Aesthetic branding is nice. But my job is to make sure you get results.
THE LUXURY MARKET ISN’T WHAT YOU THINK IT IS
Luxury is the depth behind the brand and most people completely miss that.
People treat luxury like it’s a costume: speak softly, pick a neutral colour palette, avoid opinions, smooth the edges until you’re unrecognisable.
And then they wonder why their “luxury brand” isn’t attracting luxury clients.
Luxury is not shallow, and it’s not JUST aesthetic.
Real luxury has an opinion. A worldview. A reason for existing beyond “pretty things for pretty weddings.”
Look at the greats - Alexander McQueen, Chanel, Viviennne Westwood. None of them became ‘luxury’ because they played safe. They became luxury because they had teeth. A point of view. A story that cut through the noise and refused to apologise for its existence.
That’s the part no one teaches you: Luxury relies on identity, not imitation.
“I can’t be luxury because I don’t look luxury.”
“I don’t sound posh.”
But those views are exactly why so many brands fall flat.
We’re not buying your work because you fit the stereotype. We’re buying it because of your taste.
Your eye. The way you see the world. The inner philosophy that drives every decision you make, the thing you don’t even realise is your superpower.
Luxury is about irreplaceability. If someone else could do what you do, say what you say, or deliver what you deliver… it’s not luxury. And that’s why so many brands say ‘I’ve invested into my luxury look, but I’m still not getting the high-spending clients.’
My belief is this:
Luxury is built from the inside out. Your story, your worldview, your artistic instinct, your emotional depth, that is what makes a high-end brand, not a gold logo and a fancy font.
My work is pulling that out of you, holding it to the light, sharpening it, refining it, and turning it into a brand with presence, power, and a point of view.
Throughout my entire career, as a business mentor, I’ve heard people say things like:
+131% revenue growth and her highest fee ever (€9,000) — Cecilia, Amia Weddings
€46,000 record month, €32k single booking, and a new €10k minimum spend — Sylvia, Bella Botanica
From 0 enquiries to a fully booked 2026 calendar in months — Ashley Jayne Photography
Consistently booking £12k+ weddings, two per week, after previously averaging £6k — The Rockets Collective
5x year-on-year income growth — The Honey Seeker Floral Design
+60% average spend and now selling £1k cakes like Pret sandwiches, with first £1.5k+ cake booked — The Willow Tree Bakery
3 dream cake bookings in 2 days — Little Peony Cakes
Biggest décor booking ever — Innocent Chaos
£13k in bookings in a single week — Somerset Blooms
Biggest floral booking of 2026 secured — Amy Carlile Flowers
The ‘receipts’ to back it all up
What My Clients Say (aka: the ‘HOLY-SH** THIS IS ACTUALLY WORKING moments)
“We’ve had planners call us saying their clients won’t book the venue until they’ve checked that we can play there.” “Senior decision-makers from major brands have found us online, that’s how we landed a huge corporate event linked to one of the biggest sports sectors in the world.” “We’ve the UK’s largest coffee chain’s agent reach out after seeing us online.” “Using your strategy as the basis has been amazing; we’ve tailored it to what works for us, been consistent, and it’s paying off.”
Tom. Founder. @therocketscollective
“Hayley I’ve done 2 video calls on Saturday and 1 has just confirmed they want to go ahead. I honestly don’t know how this is possible, it looks like people come into the video call from Instagram ready to buy.” “I also have to say that before joining the course I’d never have imagined being able to receive this number of enquiries through Instagram considering also that my website SEO is not working at the moment, I see that the majority of enquiries are through Instagram.”
Cecilia. Founder. @amiawedding
“Hayley I just wanted to say thank you again! I’ve just had a call with a couple who enquired last week and it was amazing, the best call I’ve had with a couple! They are exactly my ideal client and have so many personal touches they want to include in their wedding and the cake design, they want a 5 tier! And they said they want to go ahead and get booked in on the call! Our recent coaching call about hosting calls with potential couples massively helped me feel comfortable and know how to lead the call. I can’t thank you enough for all the help and advice you’ve given me so far!”
Hannah. Founder. @thewillowtreebakery
"Thought I’d let you know I’ve just broken through 100 enquiries since I started with you less than 10 months ago. Absolutely wild. Still celebrating wins week after week, even months after finishing with you. 21 weddings booked next year already 😭 🙌🏻 and 5 for 2027!"
Ashley. @ashleyjaynephotography
“I’ve just booked two weddings, one at £7.5k and one at £5.5k. That’s £13k in bookings, and I’ve still got more consultations lined up over the next fortnight. I’ve completely changed how I run my consultations after your advice. Now I’m making sure the right people are in front of me. I used to book clients I didn’t actually want to work with. Now, I feel empowered to choose.
Honestly, it’s taken time, but I’m finally finding my rhythm. I seriously couldn’t have done this without you and the course. A total game changer.”
Nathalie. Founder. @somersetblooms
“I was feeling a bit lost with my general business strategy and branding before I booked Hayley's course, and it's now something that I feel really strong about. My consultation process is a lot more streamlined and I've confidently increased my minimum spend. I'm now attracting ideal customers, which means my conversion rate when it comes to booking weddings is much higher.”
Leah. Founder. @wildweetpea
“Working with Hayley has been incredible. She has a deep understanding of SEO and knows how to make copy both strategic and beautiful. What I valued most is how collaborative the process felt. We truly worked hand in hand. She was always open to my many revisions, patient, and attentive, which made me feel genuinely heard. Beyond the final copy, I learned so much from her. Hayley has a gift for guiding ideas into clear, elegant words while ensuring they align perfectly with the brand’s vision. She’s not only a talented copywriter but also a true partner in the creative process. I couldn’t recommend her more highly.”
Maria. Founder. @cadicampo
“Working with Hayley over the past year has made a real difference in my business. We started with a full brand identity, which gave me the clarity I needed. I then hired her to write my website copy, and that process helped me see my brand in a new way. The copy now reflects what I want to communicate and how I want to show up. Later, I worked with her again on SEO. Even though I was not always consistent on my end, I saw results while she was managing it.
One thing I learned from this experience is that luxury is not just about how things look. It is about how your brand is built, how it is used with purpose, and how you communicate it to the right audience. Marketing takes time, consistency, and intention. Working with Hayley reminded me of that. Each step we took was part of a bigger picture, and I know I am moving in the right direction.”
Kady. Founder. @prestigeeventdesign
“Hayley’s absolutely amazing to work with - so much so I came back for a second time!
She has helped my business with SEO & more recently she has worked her magic on new improved copy for my website & brochures. The results of the SEO work were instantly noticeable. Hayley patiently worked with me to write in a way that felt true to me & my brand with a more focused & professional tone. The added bonus was the bespoke brand pack which is now an invaluable guide for me on how to reach & connect with new customers.
I wholeheartedly say book Hayley she is the ultimate professional in her field & you won’t regret the investment nor the experience.”
Helen. Founder. @willowandbearflorals
“Venues I’d admired for years started reaching out. Two beautiful ones even invited me to be part of their showcases.” She turned a £40 ad spend into a 20x ROI, matched her entire previous year’s bookings early in the season, every confirmed client paid in full, and her top-of-funnel content hit 42,000 views - attracting the exact couples she once thought were out of reach.
Christina. Founder. @luxurycakeco
The Business Owners Who Make Me Do the Miranda Priestly Eyebrow Raise (the good kind)
I work with wedding professionals who are already good, but they’re painfully aware that the clients they’re attracting aren’t the clients they want. They’re getting “generic” bookings:
Any-old-florist.
Any-old-photographer.
Any-old-planner.
Nothing wrong with those clients, but they’re not the ones who see you. My people are the ones who know, deep down: “My brand is meant for so much more than this.”
They’ve outgrown the middle market. They’ve hit the ceiling that comes from blending in.
They’ve tried the “posh-looking” aesthetic, the neutral palette, the elegant logo, the refined captions and then realised none of it brought high-end clients through the door.
They come to me because:
• They know they’re not “just another photographer/florist/planner”
• They have a vision they can’t quite articulate
• They’re sick of mimicking what everyone else is doing
• They feel in their bones that luxury is meant for them
• They’re ready to step into the version of their brand they’ve been imagining for years
My clients are down-to-earth. They have no interest in fluff, ego, or performative “luxury” nonsense. They want honesty. They want direction. They want someone who won’t sugar-coat things.
They want someone who will look at their business and say: “Here’s what’s blocking your ‘high-spend’ clients and here’s how we fix it.”
Ready to leave the middle-market?
Start with a 60-minute Marketing Audit
This 1:1 60-minute marketing and sales session is a highly personalised review of your current marketing and sales process where I’ll show you how to achieve your revenue goals and dominate the wedding market.