Latest case studies and success stories
Luxury Marketing Portfolio
LUXURY EDITORIAL wedding pHOTOGRAPHER
Aurelijus holds a revered status as a photographer, entrusted with capturing the essence of prestigious wedding events like Engage Summit. Additionally, his work has drawn the attention of renowned wedding designers, resulting in frequent collaborations with luminaries such as Sarah Haywood, Karen Tran, and Amie Bone.
The images and films produced by Varna Studios have not only captured hearts but have also earned international acclaim, receiving prestigious awards. Their artistry has graced the pages of renowned magazines, books, and prominent social media platforms, including Harper's Bazaar, Vogue, Strictly Weddings, and many more.
Detailed Overview of Project
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Aurelius’s previous copy was generic and didn’t convey his excellence. He has built up his reputation in the industry and needed luxury copy which reflected his exceptional talent and expertise.
“Thank you for such beautiful copy”
LUXURY wedding planner
Senel Besim is a luxury wedding planner who has planned weddings at some of the most esteemed venues across the UK including; Kew Gardens, the Natural History Museum, Cornwell Manor, Wilderness Reserve and private homes. Senel needed SEO website copy to reflect her talent and attract more premium-paying clients. She also needed a complete SEO package to rank her website on page 1 of Google.
Detailed Overview of Project
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Senel’s old copy was tired and didn’t convey her excellence. She has built up her reputation in the industry and needed luxury copy which reflected her exceptional talent and expertise. I wrote SEO copy for every page on her website.
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Senel was getting most of her clients through word of mouth but wanted to drive an online marketing strategy. She opted for my monthly SEO package to get her website on page 1 of Google for popular search terms that her dream brides would be searching for.
“Hayley recently completed the copy for my website. I could not have been happier with the final result and am already seeing more enquiries as a result. Hayley is extremely personable, friendly and approachable. Importantly she is extremely knowledgeable and helpful. I’ve recently hired Hayley to assist with my wider SEO efforts over the next 6 months and very excited to see how she can help my business grow.”
BRIDAL Makeup & SKINCARE
Lesley, is the owner of Pamper and Polish. She came to me because she knew her copy wasn’t conveying her expertise but she didn’t know how to change it to make it laser-targeted to her ideal client. She was also stuck on how to get in front of her ideal client and needed a proven marketing and sales strategy to raise awareness and increase conversions.
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Lesley received a questionnaire where she answered in-depth questions about her business and goals. I then used this to translate her vision into strategic, SEO sales copy on her entire website.
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Lesley used my Luxe Advantage training course to learn my proven step-by-step strategy to get in front of ideal clients on Instagram and Google and convert them with ease.
Detailed Overview of Project
“Working with Hayley so far has transformed my website & my confidence with telling my ‘story’ & I am looking forward to continuing to work with her. ”
LUXURY WEDDING photographer
Danielle is the owner of Belle Lumiere Photography and she came to me because she was struggling to get in front of her ideal clients. She’d just had her beautiful new website designed but was still struggling to get traffic to it. She needed to learn organic marketing and sales strategies to drive awareness and increase sales.
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Danielle purchased my coaching course; The Luxe Advantage. This taught her everything there is to know about Instagram marketing, SEO and sales. She now has a proven step-by-step strategy which made it easy for her to turn her Instagram into a selling machine and get her website on page 1 of Google!
Detailed Overview of Project
LUXURY BRIDALWEAR
Deesh London is an Asian bridal fashion brand created by Jagdish. Jagdish needed website copy which would attract and convert premium paying brides. She also needed a branding, marketing and sales guide to direct her marketing efforts moving forward.
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I crafted 5 pages of luxury SEO copy for Jagdish’s fashion-forward website. This included landing page copy, product descriptions and a blog article. I then worked with her designer to assist with the layout.
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I carried out extensive competitor and audience research to develop Jagdish’s branding and marketing guide. This explained what her USP is, how she is better and different from the competition plus how to convey this in her marketing content moving forward. The guide also gave her a mini marketing strategy which she could use on Instagram to get in front of more ideal clients and generate more sales.
Detailed Overview of Project
“Hayley is so knowledgeable and excellent at what she does. I’m so excited for my next stage of business now. Thank you Hayley!”
LUXURY web designer
Sarah is the owner of Sarah Shuttle, a luxury brand studio. She serves a whole host of wedding professionals and needed luxury copy which would reflect her incredible talent. She also wanted to get her website ranking on page 1 of Google.
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I wrote strategic sales copy for Sarah’s entire website ensuring it reflected her remarkable talent. This was all optimised for search to ensure her keywords were carefully weaved throughout.
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I carried out a monthly SEO campaign to get Sarah ranking on page 1 of Google for popular search terms. This package included on-page SEO, off-page SEO and monthly reporting. Sarah’s website can now be found on page 1 of Google for a variety of popular keywords.
Detailed Overview of Project
“Since working with Hayley I feel my brand is articulated perfectly in written words.”
EDITORIAL WEDDING PHOTOGRAPHER
Sutten is the owner of Sutten Shelby Photo. She is a New York photographer who moved to Bath and needed a website copy refresh. Living in a new location also meant she needed help with her marketing and sales strategy to get in front of more ideal clients.
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With so much competition, Sutten needed highly emotive website copy which would make her stand head and shoulders above other wedding photographers. I wrote emotionally charged copy for her entire website.
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Sutten wanted to get in front of more premium-paying brides. She opted for my coaching course; The Luxe Advantage where she could teach herself the organic marketing strategies needed to get in front of her dream couples.
Detailed Overview of Project
Luxury wedding venue
Eastnor Castle is a highly sought-after wedding venue but their wedding website copy was a little tired and cliche. Becky, the head of marketing contacted me as she was looking for a copy refresh. She wanted the copy to attract premium paying couples with an eye for sophistication.
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I created search optimised copy for their wedding landing page. This was fresh, modern and highly targeted at discerning couples with a large disposable income.
Detailed Overview of Project
“Hayley understood our brief perfectly and produced some faultless content for us in a timely manner.”
LUXURY wedding florist
Helen is the owner of Willow and Bear Floral Design, a luxury wedding floristry business. She knew she needed to optimise her website for search engines but she just didn’t have the time nor the know-how. She wanted her website to be visible to her ideal clients and wanted to get on page 1 of Google for popular search terms.
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I optimised Helen’s entire website, this included;
keyword research, competitor research, copy editing to include keywords, H1 H2 and H3 optimisation, alt text, meta titles, meta descriptions, filenames, internal linking and external linking.
Detailed Overview of Project
“You have made the whole process so easy & I have felt totally confident that I was in very safe hands.”