Luxury SEO Copywriter for wedding professionals
Beautiful luxury copy, that captivates and engages your target couples.
I write luxury copy that sells
As a luxury copywriter, I do more than write words. I make your luxury wedding brand stand out and I turn your audience into paying customers. Because, after all, you can have beautiful sounding copy, but if it isn’t deeply meaningful to the couples you want to work with, and it doesn’t inspire them to buy, it hasn’t done its job. Oh and did I mention you also get to enjoy unlimited revisions and an industry leading turn-around time.
luxury copywriting services
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SEO website copy
Strategic SEO website copy designed to make your luxury brand stand out, build trust and credibility and drive sales. All optimised and ready to be ranked by search engine crawlers.
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Marketing materials
Powerful on-brand copy for all of your marketing and sales materials including wedding brochures, leaflets, advertisements, press releases, video scripts and vendor directory listings.
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Nuturing copy
Nurture brides and grooms-to-be with powerful and strategic email and social media copy, designed to warm couples up so they are ready and willing to buy from you.
words that speak to the soul
The luxury wedding market is saturated, and only those who can forge real, deep, meaningful connections with their audience are the ones that win. Your copy doesn’t just have to perfectly articulate your luxury brand in written words. Every single sentence needs to pinpoint the objections and desires your reader’s have and trigger the emotions which drive them to take action.
Senel Besim Luxury Weddings & Events
“Hayley recently completed the copy for my website. I could not have been happier with the final result and am already seeing more enquiries as a result. Hayley is extremely personable, friendly and approachable. Importantly she is extremely knowledgeable and helpful.”
trusted, experienced & results driven copywriter
With a BA (Hons) degree in advertising & marketing comms from one of the top media universities in the UK, alongside a decade of experience working in large and small marketing agencies in London and a six year stint working as a marketing manager. I can say with 100% conviction, I know how to successfully market and sell services. I use neuro writing techniques to write sales copy for luxury wedding brands all over the world which always provokes a strong buying response.
Wedding industry’s most trusted conversion copywriter
GROW YOUR BRAND WITH neuro writing tactics
Since 2014, I’ve worked with over 112 brands in the UK and US helping them drive more revenue through neuro writing techniques. So, if you’re wondering “what exactly are neuro writing techniques?” Allow me to explain them below.
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Reciprocity Nudging is a powerful concept built on the principle of reciprocity, where the human instinct to repay kindness or helpfulness comes into play. As a copywriting technique, Reciprocity Nudging can inspire action and meaningful engagement from your audience. You can do this by offering downloadable free content, offering gifts or incentives or surprising your readers with unexpected bonuses.
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This fancy term means the strategic creation of multiple persuasive elements that are designed to captivate and influence your reader's subconscious mind. As you’ve probably guessed from the name, it takes inspiration from hypnotic methods in order to engage your audience on a deeper level and enhance the impact of your message.
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I use segment dramatisation to vividly and convincingly depict your target audience. By creating tailored content that directly speaks to their challenges, desires, and ambitions when it comes to their wedding. I can make your message more relatable and convincing. This means I can grab their attention and forge a powerful bond.
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This is a psychological technique used in copywriting and marketing to create a sense of urgency and prompt immediate action from your dream couples. It involves framing the message in a way that emphasises the need for timely decision-making or action. E.g. “Hayley gets extremely booked up so it’s best to book your slot a month in advance.”
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A technique that involves enticing and captivating couples by tapping into their desires, aspirations, and dreams. It aims to create a sense of intrigue and fascination by painting a vivid picture of a desirable outcome that your audience desires.
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Curiosity spiking is about creating content that piques the couple’s interest to encourage them to continue reading or take a specific action. By using compelling headlines, intriguing opening statements, and unanswered questions I can grab their attention and keep them hanging off your every word.
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This is all about conforming to the expectations of your ideal couples by using the language and phrases that align with their preferences.
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Did you know that humans are more motivated by avoiding pain than by seeking pleasure. SO when you naturally weave potential negative outcomes or consequences if your reader doesn’t hire you, you can create a strong emotional response and drive action. For example plant the seed of doubt which makes people feel like they will be missing out or at a disadvantage if they don’t hire you.
luxury wedding copywriting to help
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Attract higher quality leads
Strategic luxury copy will attract dream couples to your business, whilst repelling those couples who are simply on the hunt for the cheapest quote and aren’t a good match for your level of expertise.
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Improve your conversions
Conversion copy is written with one goal in mind, to get your audience to take action. With my neuro writing techniques and subtle psychological triggers, couples will be desperate to book a call with you.
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out perform the competition
The luxury wedding market is busy and if your copy is average, it’s going to be hard to close the sale. My copywriting will position you as an industry leader so you outshine your competitors.
Briana. Owner. Nouvelle Weddings (Please note this copy isn’t live yet)
“THANK YOU, THANK YOU, THANK YOU, Hayley!! It's been so amazing to work with you! Never in my wildest dreams did I imagine that I would LOVE my website copy as much as I do. I'm still blown away at how you managed to seemingly fully immerse yourself in my world and in my brain and so beautifully and eloquently put into words all of the jumble of thoughts that spewed out of my mouth. Your work is truly an art and I am so grateful for the opportunity to work with you! I am beyond thrilled! You are the best of the best!!.”
Abbi. Owner All the Love Photography
“Hayley was amazing to work with! Her writing is exceptional and she was able to beautifully and succinctly sum up all of the things that I wanted to say but couldn’t quite find the right words to.”
Luxury SEO Copywriter For
Luxury Wedding Photographers & videographers
Your job is to seek out those rare instances when couples think no one is watching and capture pure moments of raw emotion, and my job as your copywriter, is to convey that to your audience.
Luxury wedding venues
Thoughtful SEO copy to highlight your idyllic surroundings, culinary gems or spectacular views. Wedding venue clients for my luxury copywriting services include hotels, restaurants, bars, barns, stately homes and marquees.
Luxury wedding planners
You’re not an average wedding planner and you need a luxury copywriter who can convey your exceptional skills to your audience. You don’t just plan weddings, you create extraordinary events where imagination knows no bounds .
Wedding cake designers
Your wedding cakes are distinctly different, breathtakingly beautiful and timelessly elegant. Allow me to write luxury SEO copy which perfectly conveys your culinary talents and ensures you stand out amongst your competitors.
Luxury wedding florists
You are much more than a wedding florist, you are a visionary who can transform the atmosphere of the entire wedding. You are the creator of enchanting spaces & your floral displays are dramatic and unique.
Wedding hair & makeup artists
Choosing the right hair and makeup artist is a daunting decision. If a bride doesn’t like how she looks, it can ruin her entire day. Allow me to write copy which makes it easy for her to make the right decision by choosing you.
Enquire About copywriting for your wedding business
Are you struggling to attract the right clientele and your website isn’t showing up on Google or perhaps you’re not making as many sales as you need to be. Book a free consultation call and we can chat about your current issues and how we can work together to write exceptional sales driven copy.
LUXURY CLIENT REVIEWS
“Hayley is so knowledgeable and excellent at what she does. I was feeling lost and I was so confused as to what core messages I should be giving across my website and social media. I needed to re-brand my business, and re-write my website to make it more luxury, and make my unique selling point clearer. After some research, Hayley did it all this perfectly and gave me some good competitor analysis too. I’m so excited for my next stage of business now. Thank you Hayley!”
- Jagdish. Founder. Deesh Bridal
“We enlisted Hayleys help for the copy on our new website, she was approachable, prompt to reply, super helpful and was able to understand exactly what we wanted say and convey it beautifully, we cannot wait to see the the results it brings!
Would highly recommend hiring Hayley for your luxury business, you won't be disappointed.”
- Heidi. Founder. Simply Irresistible Cakes London
“Meeting Hayley and commissioning her to handle the creation of my new website was truly an inspiring and highly professional experience. From the first contact on through the whole process, Hayley captured the essence of my business and my person in a magical way and translated this into website copy I had never believed possible.”
- Milly Zirker Cake Design. Founder
“Hayley is both a superb listener and skilled wordsmith. She artfully captured my brand and experience in writing after unsuccessful attempts by other pros. I love my website copy, and can't wait to hire her to work on the next project!”
- Rebecca. Founder. Shineforth Weddings
“Since working with Hayley I feel my brand is articulated perfectly in written words. She is more than a fantastic writer; she really connects with the brand to bring it to life in words. Hayley listened intently and was patient, efficient and really blew me away with her skills. I highly recommend Hayley to anyone who’s looking for a copywriter who cares about connecting with your brand in order to bring it to life in a way that connects it to your audience.”
- Sarah Shuttle. Founder
“I just trusted Hayley from the start! Hayley was recommended to me. I loved that she was very confident in her abilities with how she could help me plus the fact that she openly tells you that you can make amendments to her content as many times as you need before finalising… but you won’t need to as she is an absolute expert in her field! So true! I didn't make any amendments other than adding in the odd word. Everything was perfect! Hayley spoke on social media about her industry experience and her communication was excellent from first contact. Working with Hayley so far has transformed my website & my confidence with telling my 'story' & I am looking forward to continuing to work with her. If you are sitting on the fence, please just give her a call as you won't be disappointed.”
- Lesley. Founder. Pamper and Polish Bridal Beauty
Luxury SEO Copywriting FAQ’s
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Trusting someone with your SEO copy is daunting, I get it. But I do everything I can to understand your vision before I start any piece of work. To do this, we have a 60-minute call where we chat about your business and requirements. Then, once we’ve scoped the project and decided on what you need, I send you a comprehensive business questionnaire. This has over 20 questions where I ask you everything I need to know about business e.g. your challenges, your audience, your brand personality, your goals, your tone of voice, your competitors etc.
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We have an initial consultation call where we chat about your business and the challenges you face. We decide on your project requirements and I send you a proposal with pricing.
Once you accept, I send you my business questionnaire which is essential for me to fully understand your business. I also send you your contract and invoice.
I write all of your SEO copy on Google Drive and will notify you when each section of the work has been completed so you can check it. I offer unlimited revisions in a 1 month period so we can be sure the copy is perfect for you. Most of my clients are happy with the first draft or after just one revision!
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When you receive the questionnaire it will ask you questions which allow me to get a comprehensive understanding of your unique tone and who you’re looking to target. I fully immerse myself in your brand to create copy which is unmistakably YOU! We then have a call to ensure we are both on the same page. Every business is 100% unique and your copy should clearly reflect your distinct personality.
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This has never happened to me before as my process ensures I fully understand your desired tone, however, should it happen, just let me know your thoughts. Even if you can’t explain why it doesn’t feel right, I will know, (call it a sixth sense) so allow me to work my magic and re-deliver it to you. Trust me when I say ‘It will feel like I’ve jumped into your brain and perfectly articulated your vision in written words.’
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Aside from my incredible client testimonials, I’ve been working in the marketing industry since 2014. I started my career in London working for large media companies such as Kantar Media, I’ve also worked as a marketing manager in a small creative agency building their SEO from scratch. They now have 15,000 organic visitors per quarter.
I’ve got a 2:1 BA (Hons) Degree in Advertising with Marketing Communications from Bournemouth University. Bournemouth University is recognised as the only Centre for Excellence in Media Practice in the UK. I also have my Google certifications in SEO.
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No. Chat GPT is a very useful tool but it still lacks the ability to create deeply resonating copy which captures your brand voice and conveys your unique value proposition. It still doesn’t sound ‘human’ and as a result, you’re left with generic copy which does nothing to grow your business and make you stand out from the crowd.
My clients choose to work with me because I am more than just a copywriter, I am an advanced marketer and branding expert who knows how to unravel the vision in your mind, make you stand head and shoulders above the competition and most importantly, connect so deeply with your target market that choosing you and paying your premium prices becomes unquestionable.