Multiply Your Wedding Sales With Our Proven Luxe Brand Strategy Process
Luxury Wedding Branding That Sells
Created by global brand designer & luxury wedding business coach trusted by top-tier wedding professionals worldwide.
Brand Strategy & Luxury Visual Design for Wedding Professionals Who Refuse to Blend In
As your luxury brand strategist, working with luxury designer Sarah Shuttle, we create brands that don’t just look premium,
they book premium.
THE WEDDING INDUSTRY’S MOST POWERFUL LUXURY BRANDING DUO
When you combine world-class brand strategy and visual design, you don’t get “a prettier business”.
You get:
A brand that commands premium fees
A brand couples obsess over
A brand others recommend
A brand venues seek out
A brand that sells before you even speak
Most wedding professionals try to skip straight to visuals and wonder why they still attract low-value enquiries. Because without strategy, design collapses. Without design, strategy has nowhere to live.
Our approach gives you both - the strategic backbone and the luxury aesthetic that make your brand truly irreplaceable. This is wedding branding done properly.
WHY YOU’RE HERE (AND WHY NOTHING HAS WORKED UNTIL NOW)
You’ve built a wedding business.
You’re talented, respected, and you’ve grown through sheer determination. But…
Your brand still feels generic.
Your enquiries still feel mismatched.
Your Instagram looks “nice”, but it’s not stand out, ‘wow, we need them and ONLY them’ kind of energy.
You’ve hit the ceiling where your talent is far bigger than the brand holding it. This is where our work changes everything.
Meet YOUR wedding branding Team
I extract your depth, your story, and your worldview, and marry it up with the desires of your target market to create your brand position and strategy. Sarah translates strategy into visuals that feel expensive and expressive the moment you see them.
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My work includes:
Brand strategy framework
Brand identity (non-visual)
Brand positioning
Your luxury messaging framework
Tone of voice
UVP & category creation
SEO direction & content strategy
Website wireframe + structure
Sales psychology & client attraction
I am the brand strategist luxury wedding pros hire when they want €46k months, booked-out calendars, and premium positioning that actually converts.
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Sarah translates strategy into visuals that feel expensive the moment you see them.
Her work includes:
Luxury visual identity
Logo suite
Colour palette & typography
Full brand guidelines
Social identity templates
Visual brand world
Website aesthetic direction
Full website design
Marketing collateral design
Sarah is the designer behind some of the wedding industry’s most recognisable luxury brands.
HOW IT WORKS
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SELECT YOUR PACKAGE
Select the package which suits your business needs.
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You Speak, We Work
Allow us to work our magic and build you a money-making magnetic brand.
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WATCH THE SALES ROLL IN
Follow your brand strategy plan and watch your bank balance rise.
What our wedding brand strategy and design service includes;
Your Personality and Unique Difference Analysis Competitor and client insights are only half the story. The real transformation happens when I uncover you, the instinct, taste and creative force that sits beneath the surface.
This is where we dig into the “why behind the why”: what drives your craft and what you stand for. It’s part strategy, part therapy session, and entirely focused on getting to the heart of your brand’s identity. Then I marry this with the desires of your high-end market, creating positioning that is commercially compelling and unmistakably yours.
Bringing Your Brand to Life Visually
Once your brand strategy, positioning, and messaging framework are complete, Sarah translates it into a visual identity with genuine stopping power.
Because strategy gets you chosen but visuals get you noticed. Depending on the tier you choose, Sarah can create:
• A visual brand identity
• Full logo suite, typography, colour palette
• Social media templates and marketing assets
• A fully redesigned website that expresses your new brand world
• A cohesive visual system you can use everywhere
Client & Competitor Analysis
To position your wedding brand where it truly belongs, we need to understand the landscape you’re competing in. We carry out in-depth competitor analysis and detailed customer insight work, building a clear picture of what your market values and what they wish existed.
If interviews with your current clients aren’t possible, don’t worry. We can extract rich insight from your testimonials, reviews and behavioural patterns to uncover exactly what makes your brand their chosen one.
Building Your Framework
Once we’ve uncovered your wedding brand’s true identity, I distil it into a Positioning & Messaging Framework - the document that guides every decision you make moving forward. It becomes your north star for:
• How you communicate your value
• How you differentiate your wedding brand in a saturated market
• How you speak to high-end clients in a way that feels effortless and natural
From this, I create your strategic content plan spanning the full client journey, so every piece of content has purpose and moves clients closer to “yes.” Your brand strategy doesn’t sit in a folder gathering dust. It becomes a living system that powers your marketing, your copy, and your sales.
BEFORE
❌ “We just get generic enquiries”
❌ “Our brand feels all over the place”
❌ “People won't pay our new prices”
❌ “We have no idea what to post on social media.”
❌ “We are always getting compared on price.”
❌ “I feel like a fake when I show up on social media because I’m pretending to be what I think luxury is.”
❌ “I know I don’t stand out, but I have no idea how to position myself against the competition.”
❌ “I know in my head how I want to communicate my brand but I have NO idea how to turn this into a brand and marketing strategy.”
❌ “My marketing strategy is just ‘post pretty photos,’ I have NO idea how to post content to position my brand.”
❌ “People tell me my brand looks nice but it’s not getting me the bookings I want and it looks like everyone else’s.”
❌ “I’ve worked with a brand designer before and it looked better but it never quite hit the mark and it never truly felt like me.”
AFTER
✅ “The majority of leads we are getting are ideal clients.”
✅ “We’ve increased our minimum spend and people are actually paying it.”
✅ “People are saying they want us and only us.”
✅ “Our followers are growing and they are ideal clients (not just other vendors).”
✅ “I finally understand how to express my differences and personality in a way that is still ‘luxury’.”
✅ “Branding no longer feels like this fluffy buzzword that leaves me feeling more confused. I feel confident on how to communicate my brand to my ideal client and it’s finally working.”
✅ “Leads are commenting on my copy and messaging saying it’s the #1 reason they reached out.”
✅ “I finally understand how to align my brand to ALL areas of my marketing and sales strategy and it’s bringing in a steady stream of ideal clients every week.”
✅ “My brand finally looks like the price I am charging.”
✅ “My brand stands out but also looks expensive and my dream couples are ready and willing to pay my full prices.”
FAQs
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This isn’t just a design package. It’s an expert-led, actionable strategy that gives you the tools to create a brand that not only looks good but performs. It’s about giving your brand the substance it needs to resonate with your ideal clients and stop coasting along with a half-hearted brand that doesn’t reflect your value.
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Your brand will continue to look disconnected, and your marketing will lack the strategic depth needed to attract premium clients. You’ll keep struggling to raise your rates and will be stuck in a cycle of low engagement and missed opportunities.
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An expert-led brand and marketing strategy proven to get you high-value sales, that shows you exactly how to position and market your brand effectively.
Plug and play everything I tell you to build an industry-leading luxury wedding brand and enjoy the freedom to charge premium rates which couples ACTUALLY want to pay.
A detailed mood board to help you visualise and maintain a consistent luxury aesthetic on your social platforms and other marketing collateral.
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You will have a clear, actionable plan to market and sell your brand effectively, attract high-spend clients, raise your prices, and ACTUALLY get people to pay them.
Grow your wedding business with a life-long sustainable, profitable strategy that feels deeply soulful.
“I’m so thrilled! it’s everything i could have wished for and more! you and sarah are both geniuses and it was a dream to work with you both.”
— Briana. Founder. Nouvelle Weddings. Luxury Wedding Planners