Brand Positioning & SEo COPY for BLACK TIE OPTIONAL
Website copy and brand positioning by HYB Luxury Marketing for Black Tie Optional.
Founded by Chelsea Gaytan, Black Tie Optional was built on the belief that weddings should feel like entire worlds, shaped unapologetically around the couples they celebrate. An advocate for those who resist the expected, Chelsea combines luxury with the raw, rugged beauty of the Arizona desert.
That vision has made Black Tie Optional one of Arizona’s most celebrated planning studios. Recognised as Best Wedding Planner and Best Event Designer by Arizona Bride Magazine, Chelsea’s work is defined by intention, depth, and detail where every design decision carries purpose, and every event feels like a true expression of the people at its heart.
SEE BRAND POSITIONING AND WEBSITE COPY PROJECT BELOW
Our challenge was to capture Chelsea’s rare mix: a visionary with a bold, distinctive aesthetic who champions couples that march to the beat of their own drum. She wanted her brand to speak to those who love the raw beauty of the outdoors and the rugged elegance of the Arizonan desert, while still tying everything into a level of luxury that meets the highest standards.
At the same time, Chelsea’s process goes far deeper than logistics or design. She has a way of seeing past the Pinterest boards and mood words to find the essence of a couple. She translates that essence into spaces that feel alive, layered, intentional, and so personally aligned that guests leave saying they’ve never experienced anything like it.
The brand identity needed to hold both: the wild, expressive spirit of her clients and the elevated luxury of her execution. Through positioning, messaging, and copy, we ensured that Chelsea’s voice came through with clarity and confidence, a blend of creativity, credibility, and care that only she could offer.
***IMPORTANT*** - All copy is monitored through Google Alerts to notify me if it is used on any other websites. Unauthorised use of this copy will result in copyright infringement actions as per UK laws.
