Brand Positioning & SEo COPY for Lucy Ann Events
Website copy and brand positioning by HYB Luxury Marketing for Lucy Ann Events.
Founded by Lucy Ann, a planner whose background in superyachts set an unmatched foundation for service, the brand is defined by discretion, precision, and an unwavering belief that nothing is impossible. Years spent serving ultra-high-net-worth individuals across Europe, the Middle East, and the Caribbean honed a standard where yes was never optional. It was expected.
That ethos now anchors Lucy Ann Events. Planning across London, the Cotswolds, the South West, and Europe’s most prestigious venues. Featured in Vogue Weddings, Condé Nast, and Wed Vibes, her events have become a byword for excellence.
SEE BRAND POSITIONING AND WEBSITE COPY PROJECT BELOW
Our challenge was to strike the right balance: Lucy needed to be positioned as the planner with impossible standards, the one who notices every seam, anticipates every request, and operates with flawless precision. But that wasn’t the whole story. Beneath the diligence is one of the warmest, most grounded people you’ll ever meet. She loves Glastonbury, long countryside walks with her dog, and music-filled nights that last longer than planned.
The brand identity needed to capture both sides. On the surface, we showcased her as the meticulous professional trusted by UHNW clients. But through tone of voice and storytelling, we wove in her warmth, humour, and down-to-earth personality, the qualities that make her unforgettable to work with.
On the corporate side, we leaned into her global expertise. Years on superyachts and in five-star hospitality gave her credibility few planners can match, and we used those markers of authority to build copy that converts powerfully. The result is a brand voice that’s both commanding and human.
A rare mix that connects with clients across weddings, private parties, and high-level corporate events.
***IMPORTANT*** - All copy is monitored through Google Alerts to notify me if it is used on any other websites. Unauthorised use of this copy will result in copyright infringement actions as per UK laws.
