The luxe advantage

The Luxe Advantage is a 6-month coaching course which includes a simple, clear yet highly informative roadmap to double your profits and increase your leads and conversion rates with ideal couples who have a wedding budget of £50k and above.

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Up until this point it’s been fairly easy for you to book 5-10 average weddings per year

You’ve built up a name for yourself in your local area and your word-of-mouth referrals are coming in thick and fast. These are decent weddings with average budgets, usually between £15k-£30k but they are not the kind that are going to set your portfolio on fire.

You’ve built up your expertise and you’re now looking to expand your client base. You want to serve more affluent areas where couples have more money to spend and more extravagant visions.

You want to become known as an industry leader not just in your local area but beyond.

The problem is, that you never learnt the fundamentals of marketing and sales to get to where you are today. So now when you try to expand, you don’t really know what you’re doing. You don’t know your unique value and as a result, you’re finding it difficult to relay this to ideal clients. You’ve never followed a sales process which means you are winging it every time you speak to a potential client you’d absolutely love to work with.

Nothing has ever really had a proper strategy behind it, because things were easier. You charged less, you had local support and fewer competitors. But now the stakes are higher, the competition is more talented, nobody knows who you are in the new market you want to serve and the affluent couples/wedding planners you want to work with know exactly what they want and who they want. This means you’ve got to be much more intentional about everything you do and say. You can’t just wing it on your sales calls and you can’t just throw together a few posts and wait for the inbound leads. You need to think strategically and you need to be intentional and that’s what I will teach you.

If this sounds like you and you’re feeling stuck in your business. You’re doing ok but it’s not where you want to be with the people you want to serve. It sounds like it’s time to join my 6-month coaching course where I will coach you on what you need to know to build a leading luxury wedding brand, attract your dream clients and hit your revenue goals. Charge more, work less and build relationships with people you genuinely enjoy working with.

Through my Luxe Advantage Strategy, I don't just promise growth – I engineer it. Imagine effortlessly captivating the luxury wedding market, establishing an unshakable presence, and consistently closing high-value deals. This is more than a strategy; it's your gateway to unrivalled success in the world of luxury weddings.

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Tired of not reaching your financial goals?

You're here because you're a professional wedding service provider who's achieved some success but you're looking for more.

You want to attract those premium-paying couples who value your expertise, flair and talent. They are ready and willing to pay your premium rates so you can deliver the most exceptional service possible for their wedding whilst meeting your ambitious financial goals.

You're tired of speaking with brides and grooms who are on the hunt for the cheapest price and you want to be recognised in the industry as the exceptionally talented wedding professional that you are. Sound familiar? Then read on.

How can i help

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I specialise in assisting accomplished luxury wedding professionals who aspire to attract and engage high-value couples, yet grapple with the complexities of both drawing their attention and seamlessly converting them into clients.
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I will help you rediscover your soulful purpose and your unique value. Setting you apart as a beacon of excellence amidst a sea of competitors. I will help to create your distinctive brand narrative and ensure it resonates with the premium-paying couples you're destined to work with.
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But my role doesn't end there. I teach you my proven step-by-step Instagram strategy that resonates deeply with discerning brides and grooms, nurturing connections and fostering engagement that feels both authentic and compelling.
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I'll guide you in mastering the finesse of personal connection, seamlessly intertwining your expertise into sales conversations. This artful approach will ensure a smooth transition, converting potential couples into customers who are ready and willing to pay your premium prices. Because, yes, sales IS a skill!
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And lastly, you'll learn my proven, step-by-step strategy to position your website prominently on Google's first page. An accomplishment I've achieved firsthand by securing the #1 spot for phrases such as 'luxury wedding marketer.
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My role as your coach is more than guidance; it's a partnership in sculpting your brand's distinction, creating a compelling Instagram strategy, refining sales finesse, and securing a commanding online presence. Welcome to a world where you're finally recognised for your exceptional talent and couples are willing to pay you what you so rightly deserve.

My promise to you

I promise that once we've finished working together, you'll have a personalised marketing and sales roadmap to success with all of the resources you need to ensure your luxury wedding business isn't just thriving – it's radiating with undeniable brilliance.

First things first, let's talk branding.

I'm not talking about just any branding; I mean the kind that makes heads turn and hearts skip a beat. Your luxury branding strategy will become your signature, attracting those high-paying couples you've been dreaming of working with.

But that's not all. We're diving into the realm of Instagram, and trust me, it's more than just filters and hashtags. We're talking about crafting connections that genuinely resonate with those couples who are eagerly waiting to say "I do" to your unique style.

Oh, and let's not forget SEO – those three letters that often seem like a maze. Well, consider me your guide, ready to unravel the mystery and equip you with the tools to claim your rightful spot on the first page of Google.

Now, let's talk sales. No pushy tactics here. I'm here to empower you with strategies that feel as natural as sharing stories with friends. You'll confidently guide potential couples into becoming your valued clients, without feeling pushy or 'salesy' because who wants that?

By the end of this programme, you'll be head and shoulders above your competitors. You'll have a clear map to those financial milestones you've been eyeing, and your luxury wedding business will be admired and respected in the industry.

So, are you ready to transform your passion into a thriving luxury wedding venture? This isn't just a programme; it's your ticket to turning dreams into reality, and I'm here to be your guide, your ally, and your biggest supporter every step of the way. Let's make those wedding dreams come true, together.

What’s inside

Mindset and revenue generating checklist

How to reprogram your mind to banish limiting beliefs and start achieving your goals. Plus your daily revenue generating checklist with the simple tasks you must do Mon-Fri to achieve your financial goals.

Core principles of marketing and sales

Understanding the core principles of marketing and sales and how to apply those in the luxury industry to achieve ultimate success.

How to build a premium high-ticket offer

To reach your financial goals it’s vital you build out premium offers which people would feel silly to say no to.

Luxury sales

Learn my proven sales framework and start selling your high-ticket services with ease. Sales requires skills and specific tactics you can’t just ‘wing it’ and hope for the best’

WINNING HABITS TO ENSURE YOU SMASH YOUR GOALS

Running a wedding business is hard and there’s a lot to juggle. You’re a professional service provider, marketer and sales expert. I will teach you how to effectively manage your time to guarantee that you achieve success. You cannot fail with this programme.

Building your luxury brand and finding your ideal clients

How to build an irresistible brand that people are desperate to work with and how to find premium paying couples, you’ve always dreamt of working with.

HOw to grow your instagram; attract dream couples and convert them with ease

You’ll learn what to post on Instagram to grow your account, how to attract high-paying brides and most importantly how to turn them into paying customers.

SEO to get on page 1 of Google for phrases your dream couples are searching for

To be considered as an industry leader in the luxury wedding world you have got to be visible on Google. Learn my easy, proven, step-by-step strategy to get on page 1 of google. Afterall, most of you probably found me after a quick Google search.

I know it can be daunting purchasing a coaching course and you need to trust your coach beyond belief. Please feel free to contact any of my previous clients and ask them about their experience with me.

WHAT MY CLIENTS HAVE TO SAY ABOUT ME

Browse The packages then fill in the form below to book a meeting with

Wedding business PROFIT DOUBLER

6-month access to coaching from me Hayley and my money-making curriculum to 2x your leads and double your revenue. This includes;

7 days of private 1:1 onboarding with me to uncover your unique value proposition and a tailored content strategy to attract and convert your dream clients.
A daily and monthly checklist to help you stay on track with your profit-generating marketing and sales tasks.
Your personal coaching roadmap which includes exactly the steps you need to take to double your revenue and monthly check-ins to keep you on track to achieve your goals.
4 live coaching calls with me per month (24 coaching calls in total over 6 months).
2 1:1 feedback opportunities per week, a daily Q&A thread for you to ask questions and receive instant feedback, 1:1 business strategy and planning each month.
Cheatsheets, swipe files, templates, frameworks and sales scripts to triple your productivity and help you achieve your goals faster of attracting and converting higher-spend couples.

Investment: £3000

This can be paid flexibly to suit your budget. For example, monthly payments split to suit your budget or a small deposit followed by a large deposit at the end of the 6 months.

MARKETING MACHINE OPTIMSER

Is your marketing process working to attract your ideal couples who are ready and willing to pay your prices? If not, you may need your entire marketing and sales system audited and fixed.

The marketing machine optimiser is a package designed to dramatically improve your entire marketing and sales funnel to help you attract and convert more ideal couples. This includes;

A full competitor analysis to position your luxury wedding brand in the market.
SWOT analysis of your business and marketing channels.
Easy step-by-step digital marketing and sales plan you can follow to double your leads and revenue.
Brand personality guidelines - mission, vision, values and purpose to guide your marketing, ensuring you distinguish your brand and attract your ideal clients who share your values.
6 months of coaching with three 60-minute 1:1 strategy calls.

Investment: £5999

LUXURY BRANDING MASTERCLASS

Is your branding weak, undistinguishable and it’s not doing its job to attract and convert your dream couples? When operating in the luxury wedding industry, the stakes are high and those without a distinguishable and likeable brand always fall by the wayside.

Learn how to build a powerhouse brand which your dream couples flock to in this 1:1 coaching 6-month programme.

For those who have achieved success but they’re ready to compete in more competitive markets. They need to stand out and what worked before isn’t cutting it now.

I’ll work with you for 6 months to;

Refine your brand mission and guiding principles.
Develop a cohesive content strategy which perfectly conveys your unique brand identity.
Teach you how to communicate your brand on calls with clients so you can clearly connect with ideal couples on your shared values.
1 60-minute strategy call once per month for 6 months.
The result is a leading luxury brand which couples are desperate to work with. You will be able to charge premium prices and sell at those rates successfully.

Investment: £7500