See How They Got Results
Wedding Business Coaching Case Studies & Results
See Wedding Business Owners Just Like You
Real Results From Wedding Business Owners Who Took the Leap
If you’re looking for inspirational quotes and vague “mindset wins”, this isn’t that page.
These wedding business case studies show what happens when real wedding professionals stop guessing and start running their business like … an actual business.
Some were just getting started. Others were already booked, busy and underpaid. All of them wanted one thing: better clients, higher fees, and a business that made them feel like a ‘proper business owner.’
What you’ll see here is measurable change - before-and-after positioning, increased booking values, fuller calendars and demand that doesn’t require discounting or stinky desperation.
What These Wedding Business Coaching Case Studies Show
You may have noticed something refreshingly boring about these case studies.
They’re all traceable. Real business names. Real Instagram handles.
Real people you could DM if you wanted to.
Not “a client once made £X” with absolutely no evidence to support it.
If someone is shouting about results but won’t show you who achieved them, that usually points to one thing: They’re not real results.
In these REAL case studies, you will see:
Increased average booking values and minimum spends
Higher-quality enquiries aligned with ideal clients
Fully booked calendars across peak wedding seasons
Clear authority positioning within luxury wedding markets
Demand-led pricing without discounting or price justification
Improved conversion rates from enquiries to confirmed bookings
Reduced reliance on paid ads, directories or price-led platforms
“Have you worked with someone like me?”
Yes. And also… that’s not the point.
The point is knowing how to build a marketing and sales strategy that works full stop. Niche isn’t the skill. Strategy is.
But I know you want receipts. I know you want to see your world reflected back at you before you say yes. So instead of telling you it works. I’ll show you.
Wedding Business Coaching Results by NICHE
Wedding planner & Designer results
Luxury wedding planners are one of the hardest services to position properly.
They sit in that awkward middle ground where:
• fees look high on paper
• but clients expect everything
• and pricing, scope, and value get dangerously blurred
That’s where most planners get stuck.
I’ve worked with planners across the UK, Europe and the US, and the pattern is always the same:
pricing confusion, weak positioning, and no marketing and sales framework to support premium fees.
Once that’s fixed, the results follow.
Click for planner & designer case studies below:
@amiawedding · @lussoevents · @stellaandmoscha · @couture.weddings.events · @sheselectricevents @swluxuryweddings · @gretabettonwp · @bettywilliamson · @bella_sposa
Wedding Photographers & Videographers
Wedding photographers…your market is saturated to death. Pretty photos are the entry ticket. They are not the differentiator.
This is where brand strategy becomes non-negotiable.
My job is to take you from “another lovely photographer with a nice Instagram” to a market-defining brand, then translate that positioning into a marketing and sales strategy that creates demand, not comparison, and supports premium pricing.
Click for photographer, videographer, and content creator case studies below:
@ashleyjayne_photography · @kevmeenanfilms · @the_perfect_day_club · @chiramosstudio · @roserae_photography · @jamesaikenphotography_
Wedding Florist Results
Wedding florists, you change the entire atmosphere of a wedding.
And yet, you’re some of the most under-valued and under-marketed creatives in the industry.
My role is to take florists from “another pretty florist on Instagram” to atmosphere creators, brands with a clear identity that couples can’t get enough of.
Click for florist case studies below: @bellabotanica · @wildsweetpea · @innocent_chaos · @somersetblooms · @honeyseekerflorist · @studiodandelion · @auroranyxfloraldesign · @edwinaloweflorals · @amycarlileflowers · @rosieobeneyflowers · @dorsetdriedflowers · @thepinkpeonyco_florals
Wedding ENTERTAINMENT results
Wedding entertainment is the difference between “That was a nice wedding”
and “Why are we still talking about this three years later?”
This isn’t just bands. It’s live painters. Audio guest books. Performers. Artists.
Too many entertainment businesses are positioned like optional extras. Nice additions.
Fun if there’s room in the budget.
First thing couples “see if they can remove.”
That’s marketing failure, not a talent problem.
My job is to reposition wedding entertainment so couples feel one very clear truth:
Without you, the wedding falls flat.
Click for entertainer case studies below:
@therocketscollective · @frankie_illustrates · @audioguestbook
Wedding CAKE DESIGNER Results
Most cake designers fall into one of two traps:
Trap one:
“It tastes as good as it looks.”
So does literally every cake worth eating. That is not a positioning strategy.
Trap two:
A very clear visual style… and absolutely no idea how to turn that into a brand people emotionally buy into.
So it’s just cake. Cake. Cake. Scroll. Scroll. Scroll.
No reason a couple should choose you over the next beautifully styled sponge.
Click for cake case studies below: @thewillowtreebakery · @littlepeonycakes · @katharinaposani.luxcakes · @the_luxury_wedding_co
The Wedding Business Case Study Hall of Fame
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The Rockets Collective
Moved from £4,900 average bookings to regularly securing £12k+ weddings (two per week), including £20k+ single-event bookings.
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Bella Botanica
€46,000 record month with new €10k minimum spend, €32k single booking.
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Amia Events
+131% revenue growth and €9,000 highest fee to date.
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Ashley Jayne Photography
From 0 enquiries to fully booked 2026 calendar in just months
Common Patterns Before & After Wedding Business Coaching
Before business coaching
Zero or barely there marketing strategy.
No sales strategy (just wait for people to come).
‘Nice’ branding, which looks and sounds like everyone else (so you cannot justify a premium price).
Attracting bargain hunters.
No KPIs or sales tracking.
Generic offers.
Unappealing brochures.
Feeling completely lost and overwhelmed with knowing what to focus on to drive the biggest results.
After business coaching
Clear brand positioning and strategy that instantly filters the right clients in.
A predictable marketing machine that brings in consistent cash.
• Ideal enquiries that arrive pre-sold.
• Minimum spends increasing without pushback
• Fewer enquiries, higher turnover
• Clients saying “we want you and only you.”
• Confidence & proven strategies replacing guesswork and fluffy theory.
The results are predictable because they are built on a proven framework.
Every client follows the same process:
we start with brand identity and positioning, then we use that to underpin every marketing and sales decision that follows.
Your brand strategy dictates your marketing.
Your marketing dictates your sales.
And your sales strategy determines your revenue.
Inside my programme, I don’t teach theory. I actively audit every stage of your funnel:
• awareness
• nurture
• conversion
Whatever stage you’re at, I tell you what to focus on, how to execute it, and why it works, then I audit the output through the lens of a trained marketer, brand strategist, and sales strategist.
Not a wedding vendor guessing what worked for them once.
Not a coach handing you generic marketing pricniples and hoping for the best.
This is professional-level strategy applied to wedding businesses.
And that’s why these results repeat, again and again and again — across planners, photographers, florists, cake designers, and creatives at every level of growth.
There is no other wedding business coach combining brand strategy, marketing strategy, and sales psychology at this depth.
That’s why I win.
And that’s why my clients do too.
Why These Results Are Repeatable (Not Lucky)
Want Results Like These?
FAQs
Does wedding business coaching actually work?
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Most coaching fails because it’s built on vague advice and "fluffy" chats. If they aren’t auditing your funnel, analysing your KPIs, or holding you accountable to a rigorous structure, they aren't helping you grow, they’re just talking.
As the case studies above prove: Wedding business coaching works. But only when you trade the motivational speeches for a strategist who identifies your bottlenecks and tracks the metrics that make you money.
How long does it take to see results?
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Typically, you will see a shift within the first 30 to 90 days.
The speed of your results depends on one thing: Implementation. Because we lead with a high-impact social media strategy designed for immediate sales, the faster you execute, the faster you see the return. While every business moves at its own pace, the 90-day window is where the momentum truly takes hold.
Is this for beginners or established wedding businesses?
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My PARTNER says no — what should I do?
I hate getting on video. Will this still work for me?
I’m scared I won’t make my investment back.
Do I need a big audience or loads of followers?
Is this another “do everything everywhere” marketing programme?
Whether you are just launching or scaling a multi-six-figure empire, the fundamentals of growth remain the same. The only thing that changes is the level of support you need.
For the Beginners: Start with our core strategy and monthly coaching. It’s the roadmap you need to build a solid foundation and start seeing immediate sales.
For the Established (Multi-Six-Figures): Our Platinum and Diamond tiers provide high-level, hands-on strategy. At this stage, your business is more complex, requiring deeper funnel audits, team management, and aggressive marketing scaling.
It isn’t a question of if it works for your level, it’s simply a matter of choosing the right tier of support for your goals.
What’s your background?
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I didn't just grow a wedding business and decide to talk about it. I am a classically trained marketing strategist with a degree in Marketing & Advertising from Bournemouth University and a career built in the trenches of London’s top digital agencies.
From analysing data as a Twitter TV Analyst at Kantar Media to building the entire marketing department for a tech firm from scratch.
Why My Outside Perspective is Your Gain:
No Gatekeeping: Unlike vendor-coaches who might secretly want to stay one step ahead of you, I have no skin in the game other than your success. I don’t hold back secrets to protect my own bookings.
Strategic Rigor: I’m not teaching you a "one-size-fits-all" wedding trick. I’m applying brand, marketing and sales strategy.
A Real Specialist: I am a marketing expert who knows the wedding industry, not a wedding vendor trying to learn marketing.
I don't just "do" weddings. I do growth.
When I started, I was exactly where you are. I knew I needed help to get to the next level, so I took a leap and I actually hired my first coach without telling my husband.
He’s a carpenter in the building trade, and to him, the idea of an online coach sounded like a scam. He thought it was a massive risk. But I didn’t need a carpenter’s opinion on digital marketing; I needed to trust my gut.
It was the best business decision I ever made.
Today, we wouldn't have the life we have now if I hadn’t taken that leap. My husband is now my biggest supporter (he even offered to make a video admitting he was wrong, which I’ll share with you!). Sometimes, you have to stop asking for permission from people who don’t see the vision and start trusting what you know is right for your future.
The short answer? No. The strategy works without video. BUT we need to address the elephant in the room: Video is how brands are growing at the speed of light.
In a saturated market, people don’t just want to see your work,they want to see you. Video builds rapport faster than any other medium. It gives you the edge. It gets you results sooner.
Here is my promise: If you go all in and do exactly what I say, you will see results.
But you won’t see the best results if you hold back. You can’t cherry-pick the strategy and stay inside your comfort zone. The reason you are where you are right now is because you’ve been playing it safe. Big results don't live in your comfort zone. Stop overthinking it, stop holding back, and just go for it. I’m here to make sure it works.
What did your top students all have in common?
It sounds simple, but the students who see the most explosive growth all have one thing in common: They followed the strategy blindly and religiously.
They didn't waste time looking at competitors and thinking, "It looks easier for them," or "They must be doing less work." They understood that success requires reps, hours, and feedback.
If you want these results, here is the blueprint:
Leave your ego at the door: Take feedback on board and pivot when I tell you to.
Turn off the noise: Stop following ten different marketing coaches. Pick one path and stay on it.
Don't ghost the process: You can't pay for a course, disappear, and expect a transformation.
Do the work: The people who get results are the ones who stop making excuses for why it "won't work" and start doing exactly what I tell them to do.
The strategy isn't a suggestion, it’s a roadmap. Follow it, and you will get results.
If you follow my strategy, you won't just "make your investment back." You will double, triple, or quadruple it.
My pricing isn't arbitrary, it is tied directly to the results I deliver. And because my students are seeing bigger wins than ever, my prices will continue to rise. The biggest risk you face isn’t the cost of joining; it’s the cost of waiting.
If you don't join now, you'll stay exactly where you are while my rates increase. In this industry, if you aren't growing, you are falling behind. There is no other wedding business coach getting the results I get.
Don't be scared of the investment. Be scared of running your business for another year without getting anywhere.
This is a crucial point because it debunk’s the "vanity metrics" myth. In the wedding industry, you aren't looking for fans; you’re looking for bookers.
Here is the polished, snappy version:
"Do I need a massive following to make this work?"
The short answer: No. The wedding market is unique. Unlike other industries, your audience is only in your funnel for a very specific window of time. They aren’t there to follow you for ten years, they are there to find a solution, book, and get married.
I don't care about the size of your audience; I care about the size of your bank account. 10,000 followers are pointless if none of them are buying. My strategy is designed to work with a small, high-quality pool of leads by focusing on three things:
Attracting your qualified lead (not just anyone).
Nurturing them quickly within their engagement window.
Converting them at the premium price point we’ve set.
You don’t need a bigger audience. You need a strategy that turns the audience you have into sales.
Absolutely not. I’ve seen those courses, they’re full of "Marketing 101" theories and a list of a hundred things you could try. They leave you in analysis paralysis, hoping something eventually sticks.
This is a phased, audit-heavy implementation program.
We don't do "generic." This is a structured system designed to get you from point A to point B:
The Phase System: You complete a phase, you send me your work for a mandatory audit, and only then do we move on.
No Guesswork: We aren't "trying" things. We are building a foundation and then auditing the entire funnel to find exactly why people aren't buying.
Problem-Solving Focus: There is always a reason you aren't hitting your goals. My job is to find that bottleneck and clear it, not to give you more "fluff" to read.
This isn't a library of content; it’s an engine for your wedding business. It is succinct, it is disciplined, and it is built for growth.