Share your values to increase your profits
This Valentine's Day ❤️ why not share the love with your target audience by showing them you understand them and their deepest values?
Stop being vague and generic about what you stand for & why you're here and start making DEEP connections with the people you want to work with!
The process is simple;
1. Provide an exceptional service with outstanding results for your couples.
2. Show people the results you achieve.
3. Tell people what you value (make sure it's aligned with what your target couple values) and what problems you solve.
4. Communicate your values and how you solve problems in everything you post.
5. Make sure your brand image aligns with what your target couples want to see.
6. Do more things which get you more attention.
For example - you're a luxury wedding photographer
1. Couples love working with you because you're known for your ability to capture the pure joy of marriage and turn it into timeless art.
2. Your portfolio is filled with images which are brimming with laughter and happiness.
3. You tell people that you value the little joys in life, because every smile and laugh is so precious. Joy is what makes people thrive and it's what makes us live long, happy and fulfilled lives. You value anything which puts a smile on your face even in the most serious of times and so do your clients.
4. You talk about joy, happiness and laughter in almost everything that you post. You tell people how you overcome their worry of their photos being dull or too serious. You tell them how each and every one of your portraits will brighten any room. You speak about the problem of 'moody' wedding albums and how they don't stand the test of time.
5. Your brand image is timeless with small pops of colour to brighten people's day and make them feel uplifted.
6. You comment on more competitor Instagram profiles, write more SEO blog articles and go live with other vendors in your industry to get more eyeballs on your page.
You keep at it every day and slowly but surely you start to build a name for yourself and you become known as the luxury wedding photographer who captures sheer joy at weddings and turns it into art.
If you're struggling to book clients or sell your services at a premium price point, click here and click here and book a free consultation callbook a free consultation call for my 6-month coaching programme, prices start from £297 per month.