The myths surrounding luxury weddings which are keeping you stuck
There are a LOT of myths around when it comes to luxury wedding marketing.
And as a luxury wedding business coach and marketer. Here are the ones which I hear the most often;
Luxury clients aren’t motivated by pains or problems
Luxury clients don’t care about a good deal
Luxury clients will pay anything
Luxury clients are all ultra-rich
Luxury clients just have loads of money to throw at anything
Luxury clients expect me to sound posh
Luxury couples don’t research for their wedding their planner does it all
So before you let these myths tarnish your brain. Let’s unpack these common phrases which are stopping you from serving your dream clients in the best way possible:
Luxury clients aren’t motivated by pains or problems - If you’re human you have problems which you want to get away from, stop treating these people like mythical beings.
Luxury clients don’t care about a good deal - If anyone should get a good deal, it’s those who are spending thousands on your services, don’t be offended if they ask for a deal.
Luxury clients will pay anything - Believe it or not, MOST of these mythical creatures don’t have money trees. They have large budgets but here’s the key, it’s still a ‘budget’. Although you will get some which say there is no budget but those aren’t the majority.
Luxury clients are all ultra-rich - Luxury means different to so many people. It’s actually been stated that a luxury wedding is anything with a budget of $96k or more, which means a large proportion of that market have probably spent a lot of time saving up.
Luxury clients just have loads of money to throw at anything - See points above 👆
Luxury clients expect me to sound posh - Nope! They just expect you to do a damn good job!
Luxury couples don’t research for their wedding their planner does it all - Wrong! 1 in 5 (20%) of brides or grooms started reading wedding magazines before they were even engaged, and nearly half (42%) read wedding blogs before getting engaged.
So, if you’re tired of believing the fluff you read on the internet and you’re finally ready to ACTUALLY grow your business, charge what you’re worth and be in demand by couples you’ve always dreamt of working with.
Contact me here and let’s chat about how I will help you achieve your financial goals.
