Why Your Marketing Coach Should Also Be a Copywriter
Most “marketing and sales coaches” will talk to you about funnels, content calendars, or mindset. That’s useful, but here’s the problem: most of them aren’t copywriters.
And if your coach isn’t a copywriter, you’re missing the most important piece of your business growth strategy.
Because marketing isn’t just strategy and scheduling. Marketing is 70% messaging and copy.
Your words are what carry your value into the world. They are what connect, persuade, and move someone from interest to investment. If your words don’t cut through, the cleverest strategy won’t save you.
That’s why one of the smartest decisions you can make is to work with a marketing coach who is also a professional copywriter and brand strategist.
Marketing Is Messaging, Not Just Strategy
It’s easy to get caught up in the idea that marketing is about visibility, posting more content, being on more platforms, sending more emails.
But…….visibility without clarity is noise.
You could show up every day, but if your message isn’t connecting, your audience will keep scrolling.
Messaging and copy do three things your strategy alone cannot:
Build trust – People buy from people they feel understand them.
Create desire – The right words make your offer feel like the natural next step.
Convert faster – Strong copy does the heavy lifting before you ever get on a sales call.
Why Positioning Comes First
When I work with clients, we don’t start with a content plan. We start with positioning and messaging.
Because brand positioning is what makes you stand out in a crowded market. It answers questions like:
What makes you different from dozens of other wedding planners, photographers, or florists?
Why should someone pay you more when they can get someone else cheaper?
What’s your unique value proposition, and does your copy reflect it?
Without crystal-clear positioning, all the Instagram posts in the world won’t land.
What Messaging That Connects Looks Like
One of the most common things I hear in consultation calls is:
“When I read your website, it felt like you read my mind.”
That’s what powerful copy does. It mirrors the client’s thoughts, hopes, and struggles back to them in a way that feels deeply personal.
Imagine a potential client landing on your website and thinking:
“This is exactly what I’ve been trying to put into words. Finally, someone who gets me.”
At that point, the sale is almost done.
Why I Audit Copy First
The majority of my coaching time isn’t spent on “mindset work” or cheerleading. It’s spent auditing my clients’ proposals, brochures, websites, and messaging.
The reason is because these are the assets that stop people from buying.
If your brochure is unclear or overloaded, potential clients drop off.
If your website copy is generic, people click away.
If your proposals don’t create desire, the follow-up drags on forever.
Strong copy removes resistance. It builds connection, trust, and urgency. That’s why my clients often skip the back-and-forth. Deposits are paid on the spot, because the positioning and messaging have already done the work.
The Difference Between Average and Exceptional Coaching
An average coach will give you a strategy and hold you accountable to doing the work.
An exceptional coach will go further: they’ll help you shape your words, your story, and your message so that the strategy actually works.
Think of it this way: strategy tells you where to drive. Copy is the fuel that makes the car move.
Action Steps: What to Look for in a Marketing Coach
If you’re considering working with a marketing coach, ask yourself:
Do they understand copywriting, or do they outsource it?
Can they help me articulate my USP in a way that feels natural and compelling?
Will they review my client-facing materials (proposals, brochures, website) or only talk strategy?
Do they give me words I can actually use, or just vague frameworks?
If the answer is no to those questions, you might end up with a “strategy” that looks fine on paper but doesn’t convert in reality.
Why I Combine Coaching, Copywriting, and Brand Strategy
My unique selling point is that I bring all three together:
Marketing Coach – I give you the strategy, accountability, and structure to grow.
Copywriter – I help you write the words that sell.
Brand Strategist – I position you in the market so you stand out as the obvious choice.
This combination means you’re not just learning what to do, you’re seeing it applied in your own messaging and materials.
And that’s why my clients don’t just feel more confident; they get results.
If you want your marketing to work
It’s not enough to “do more content” or “post consistently.”
You need the words that connect, the message that resonates, and the positioning that makes you unforgettable.
That’s why your marketing coach should also be a copywriter. Because without the right words, no strategy will stick.
✨ Want support building a strategy and the words that actually sell it? Work with me.
